DIPLOM Typo 2021

B2C - Sonstiges

Deutsche Telekom TeleNeo™ Typeface

Our world is becoming more digital in all areas of life. Our answer to this is the comprehensive evolution of the visual identity. With a design system that is quite consciously geared to current and upcoming demands: Maximum creative flexibility and unique recognition. At all points of contact. In all contexts. The new font TeleNeo™ is one of the visual constants in the brand image. In close collaboration between HvD Fonts, Deutsche Telekom and MetaDesign the new type family was created: more consistent, more unique and more Telekom.

Agentur:
MetaDesign GmbH
www.metadesign.com

Auftraggeber:
Deutsche Telekom AG

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